TEDxCluj with sugar and cream


A background hum, steamy enthusiasm, a crowd with courtesy, bright red and the sweet smell of coffee in the morning. - This is how it all started.

"C'mon! The check in is at 8."

On the 8th, that is. - Yesterday - November.

I arrived with my lover in hand, hurried and late, as always..

At the former cinema Republica, where we come every time we have a free evening, to watch a movie of his choice.

"Anything, except horror movies.." I hear myself repeating, without mentioning the rest of my exceptions, like Jackie Chan thrillers.

Now, unlike our usual visits, we got there after the sun showed up, not after it went down. We're looking for places in the front, not in the back. And our clothes inspire decency, not convenience.

Smart casual is the dress code. Like the atmosphere and the lively eyes that surround us. "Where did that basket with croissants go?" I murmur hungry, when I notice everyone turned toward me. Before I go as read as the TEDx logo, I realize that I'm in the doorway, blocking the entrance - "Hiii! It's starting!"

People enter the main room.


Zumzet de fundal, aburi de entuziasm, aglomeratia impletita cu politete, rosu aprins si miros de cafea. - Asa a inceput.

"Fuga-fuga! Check in-ul e la ora 8."

In data de 8 - Ieri - Noiembrie.

Am ajuns cu al meu barbat de mana, grabiti si intarziati , ca totdeauna..

La fosta Republica, unde venim de fiecare data cand avem o seara libera, la cate un film ales de el.

"Orice, numai horror sa nu fie.." ma aud repetand mereu, fara sa mai mentionez restul exceptiilor ca si thrillerele cu Jackie Chan.

Acum, spre diferenta de vizitele obisnuite, am ajuns dupa ce se arata soarele, nu dupa ce apune. Ne cautam locuri cat mai in fata, nu cat mai in spate. Iar hainele noastre inspira decenta, nu comoditate.

Smart Casual e dress code-ul. La fel ca atmosfera si ochii vii care ne inconjoara. "Unde s-a dus cosuletul cu croissante?" ma gandesc pofticioasa, cand vad ca si-au intors toti privirile spre mine. Inainte sa rosesc mai tare ca logo-ul de la TEDx, realizez ca sunt in dreptul usii, blocand intrarea - Hiii! Incepe!

Lumea intra in sala.

The cinema's lobby emptied in less than 5 minutes  and all 1000 people are finding their seats for the rest of the day. White boxes are occupying their places, waiting to be discovered.

The enthusiasm coagulates in the air and is getting contagious. It's so dense you could cut out a piece of it, shove it in your pocket and take it home. I admit, I'm selfish, so I got a whole chunk to last me a year, at least until the next edition ..

Moving in front now. I want to see the guests, to taste their excitement and flash them a warm smile if they lose their point.

Do you think that was the case? - Not even once.

Lobby-ul cinematografului s-a golit in cateva minute scurte, iar cei 1000 de oameni isi gasesc locurile pentru restul zilei, sub cutiile albe, care asteptau intacte.

Entuziasmul se coaguleaza in aer si se transmite de la unul la altul. E atat de dens incat ti-ai putea taia o bucata, sa o indesi in buzunar si sa o duci acasa. Eu, o egoista, mi-am luat portia sa ma tina timp de un an, cel putin pana la urmatoare editie..

Ne indreptam in fata acum. Vreau sa-i vad pe invitati, sa le gust emotia si sa le trimit un zambet calduros daca-si pierd ideea.

Crezi ca a fost nevoie? - Nici macar o data.

We sit, we stand up, we change places and bother some men sitting next to us by doing so. The boxes on the other seats seem opened so we thought better, we come back and we settle down ashamed. "Let's just stay here, love, it's fine." - And we snuggle for a second so he can give me a quick kiss on the tip of my nose.

What? Nose pecks are always welcome!

Oh. Dragos Bucurenci is just entering the stage with the microphone in his right hand and all our attention in his left. He's brilliant.

I open my TEDxCluj white cube and a list of all speakers unfolds in my lap, over the camera and my iPhone I made quiet.

Next to each name are three keywords, crucial for the entire event, followed by blanks. I get the message and I take out a pen from my purse. I knew I was going to need it.

Ne asezam, ne ridicam, ne schimbam locurile, ii mai ridicam si pe barbatii de la langa noi. Cutiile par deranjate asa ca ne razgandim, venim inapoi, si ne linistim rusinati. "Hai iubire, e bine si aici." - si ne pitim sa-mi dea un pupic pe varful nasului.

Ce? Oricand e binevenit!

Oh. Abia acum intra Dragos Bucurenci pe scena, cu microfonul in mana dreapta si atentia tuturor oamenilor in cealalta. E genial.

Deschidem cuburile insemnate TEDxCluj si ni-se desfasoara o lista cu toti speakerii, in poale, langa aparatul foto si telefonul pus la tacere.

In dreptul fiecarui nume sunt trei cuvinte cheie pentru intreagul eveniment, urmate de spatii libere. Inteleg mesajul si scot un pix din poseta. Stiam ca voi avea nevoie.




I write down an idea per line, next to our speakers. I keep my iPhone close. Twitter is open and every few minutes I post something regarding the latest events. I keep those up to datewho couldn't come today .. and I noticed that it helps me a lot to separate and organize the information that's delivered to me this evening. I give Andrei a nudge in the ribs whenever I agree with the person standing in the spotlight..


It doesn't take long and my elbow is already tired, while Andrei's chest is already numb from all my alerts.

Here comes another speaker ..

Semnez cate o idee pe fiecare linie punctata a fiecarui vorbitor. iPhone-ul il tin aproape. Twitterul e deschis si o data la cateva minute mai postez o ultima veste. Ii tin la curent pe cei care n-au reusit sa ajunga.. si sesizez ca ma ajuta mult sa separ si sa organizez informatia care mi-se livreaza. Ii mai dau cate un cot si lui Andrei cand sunt de acord cu ce spune persoana de sub lumina reflectoarelor.


Nu trece mult timp si deja imi oboseste cotul si iubitului i-a amortit pieptul de la atatea atentionari.

Dar mai vine un speaker..


Live Feed


Guess how he presented himself?

Mentioning that he's a Gemini, that he comes from a family of doctors and that he loves stories.

Wait a sec'!

The rest of his 18-minute speech includes, shows and exemplifies the power of story telling.

- Bang! I turn 90 degrees in a split second! And with a schizophrenic smile, I stare at Andrei, hoping he noticed the obvious resemblance.

He calms me down with a giggle - he understood.

I found myself in this man, standing ever so proudly in front of me. He's a  journalist called Cristian Lupsa. Word by word he told stories of my own to the public. Probably because he's a great orator, and that's one of the things that a orator really knows how to do. - But still .. - like a fanatical reader, identifying himself with the protagonist in his favorite book, I too, devoured every single word he had to say, mirroring my own ideas in every sound he shared with us.

Why? Because he beautifully put in sentences my theory behind this blog - which, if I dare say, not only explains the existence of Dyrogue, but of my whole nature.. and our world and way living!

Partially wishing he would just go on with this topic 'till the end of the day, describing my thoughts, that I pondered about for so long by my own.. but on the other hand, I'm wondering if we're brothers, or even if I can find a microphone somewhere and end his sentences myself.

There must be some truth in this whole zodiac business! Just kidding. (.. Or not?)

The rest of the speakers shook me too. - Well, I didn't suspect them all to be my relatives, but I wasn't unimpressed by any of them.

Whether I liked the witty use of words, the surprising way of reasoning, the examples applicable in real life, the appreciation for Cluj or Romania, the sweet&sour jokes, the artistic moments, the cut down to human values, the call to push your limits or  Ionut Budisteanu's success at such a young age. This guy even has an asteroid named after him!.. and there's so much more I could tell you!

We had a great painter, Nicolae Maniu, defining his own artistic style, in a contemplation reduced to a mere 18 minutes - so short handed for an for a lifetime of creation and pursuing art... Then there was our future as a society, that was discussed. Both socially and professionally. We also had Mr. Dr. Raed Arafat, a man who changed Romania's health care system, taking the stage among roaring  applause. The IT World, the pioneer work and an absolutely gorgeous blonde, Doina Costache from Google, talking about engineering life .. Should I go on? They talked about leadership,we had a live debate, a marriage proposal, all live, where I obviously couldn't stop 'em two tears running down my face, without any desire to sound like a soap opera fan, it was truly touching.

While the speakers handed their mike further and I posted on Twitter, Paul Dumitru "wrote" in real time, everything that was spoken at TEDxCluj,  through his drawings. Aka a graphic facilitator, Paul blew us all away with his talent.

Stii cum se prezinta?

Mentioneaza ca e sub zodia Gemeni, ca provine dintr-o familie de medici si ca-i plac povestile.


Restul discursului de 18 minute cuprinde, demonstreaza si exemplifica puterea povestilor.

- 90 de grade intr-o fractiune de secunda! Si cu un zambet schizofrenic, ma uit intrebator la Andrei sa vad daca sesizeaza asemanarea izbitoare.

Ma linisteste cu un chicot amuzat - a inteles.

Ma regaseam in jurnalistul din fata mea, Cristian Lupsa, cuvant cu cuvant. Probabil pentru ca e un orator exceptional, iar asta e unul dintre lucrurile pe care un orator bun chiar stie sa le faca. - dar, totusi.. - asemenea identificarii fanatice a cititorului cu protagonistul cartii preferate, ii sorbeam fiecare vorba, oglindindu-ma in fiecare voacala.

De ce? Pentru ca punea in propozitii intreaga mea teorie din spatele blogului - care, daca stau bine sa ma gandesc, nu explica numai existenta blogului, ci si a firii mele si a lumii noastre.

Partial dorindu-mi sa nu mai termine subiectul, sa continue sa-mi descrie gandurile pe care le cugetasem indelungat, tot restul serii - atat de frumos, atat de clar.. dar pe de alta parte, ma intrebam daca nu cumva suntem frati sau daca, nu pot fura si eu un microfon sa-i completez ideile.

Sa fie totusi un sambure de adevar in toata treaba asta cu zodiile? Glumesc. (.. sau nu?)

Restul speachurilor m-au zguduit la fel de tare. - Nu i-am banuit pe toti sa-mi fie rude, dar nici n-am ramas neimpresionata de vreun vorbitor.

Fie mi-au placut jocurile de cuvinte, rationamentul surprinzator, exemplele aplicabile in viata reala, aprecierea Clujului sau a Romaniei, glumele dulci acrisoare, momentele artistice, rezumarea la valorile umane, impingerea limitelor sau succesul la o varsta atat de frageda a lui Ionut Budisteanu, care are pana si un asteroid numit dupa el.. si cate v-as mai povesti!

Am avut un mare pictor, Nicolae Maniu, definidu-si propriul stil artistic, intr-o contemplatie redusa la 18 minutele atat de scurte pentru o creatie artistica in plina formare de o viata intreaga... Apoi s-a abordat mult si viitorul nostru, ca societate, atat din punct de vedere social cat si profesional. L-am avut si pe Dl Dr. Raed Arafat, printre apluazele furtunoase ale salii. Lumea IT, munca de pionerat si o blonda absolut superba, Doina Costache de a Google, vorbind despre ingineria vietii.. Sa-ti mai spun? Despre leadership, o dezbatere live,  o cerere in casatorie, tot live, unde eu evideeent nu mi-am putut stapani cele doua lacrimi de emotie, fara sa-mi doresc sa intru in aria telenovelelor.

In timp ce speakeri isi predau stafeta, eu postam pe Twitter, iar Paul Dumitru "scria" in timp real tot ce se vorbea prin desene. A.k.a un facilitator grafic, Paul ne-a cam dat pe spate.

Now I'm faceing a childish question, which I try to avoid it, but for some reason completely unknown to me, it just dosen't leave me alone. I keep asking myself, which TEDtalk I liked the most.

The nightmare of a any gemini is to make a decision. If you're a gemini then you must know what I mean, if you're not, you may still very well understand,  just thatmaybe  you got used to it and can fix it.. and if you are the  determined type, then bravo to you! (P. S. I hate you!)

Perhaps it was the lover's little speach to his future wife, who had no idea she was winning a housband rather than a gym membership. Haha, I guess I'm an incurable romantic .. Or it may have been Printesa Marina Sturdza's talk? That was not nothing else but liquid motivation,  wrapped in gold. The elegance by which this woman spoke totally conquered me -  I was completely lost, with no way back.

Acum ma infrunt cu o intrebare copilareasca, pe care incerc sa o evit, dar dintr-un motiv total necunoscut mie, nu ma lasa in pace. Ma tot intreb, care dintre discursuri mi-a placut cel mai mult.

Cosmarul unui geaman este sa ia o decizie. Daca esti geaman stii despre ce vorbesc, daca nu esti geaman probabil tot intampini aceasta problema, doar ca te-ai obisnuit sa o si rezolvi, iar daca esti hotarat, atunci bravo tie! ( P.S. te urasc!)

Probabil ca a fost discursul indragostitului pentru fata naiva, crezand ca ar fi castigat un premiu, pe cand a castigat ceva mai bun de atat, un sot. Haha, ce romantica incurabila.. Sau oare sa fi fost Printesa Marina Sturdza? Care nu a fost nimic altceva decat motivatie lichida, intr-un invelis de aur. Eleganta prin care aceasta femeie vorbea m-a cucerit, m-a pierdut total, fara vreo cale de intoarcere.

aaand my Fav

BUT.. I think.. although it's awfully hard to decide, but I still think it wasIv cel Naiv  I admired the most. He struck me in a manner so witty and playful, as only a poet can do.

I invite you to take a glimpse on ivcelnaiv.ro to find out who I'm talking about. Frankly, however active I am on social networks, I never stumbled upon him - I do not know how and why, but I'm  glad that I finally landed on his page. Oh, and I adore his blog design, too! - I'm ubscribeing and going to look for his book. Just like our host said,a poem mixes perfectly with your morning coffee.

DAR nu..  Cred.. desi e ataaat de greu, dar totusi cred ca pe Iv cel Naiv l-am admirat cel mai tare. Ma frapat intr-o maniera atat de isteata si de jucausa, cum numai un poet poate sa o faca.

Te invit sa dai o geana pe ivcelnaiv.ro sa afli despre cine e vorba. Sincer, oricat sunt de pornita pe retelele de comunicare, inca nu dadusem peste el. - Nu stiu cum si de ce, dar ma bucur ca in cele din urma a ajuns si pe la urechile mele. Ii ador pana si interfata blogului! - Ma abonez si ma duc sa-i caut cartea. Cum spunea si gazda, Dragos Bucurenci, ce bine se potriveste o poezie alaturi de cafeaua de dimineata!

I feel like I'm alwats mentioning coffee, right? I guess I have an obsession.

At TEDxCluj we drank it hot, over our rounds of observations and assessments, discussed among old friends and acquaintances. And new frieds, too! The event is presented once as a medium to convey ideas, then as a fruitful social environment.

Guess who I ran into at TEDxCluj? - Geta Ungurean! Hah, dear girl, we're always running into each other.

Did you come? Did we meet?

If not this year, definitely next year.

Parca mai mereu va pomesc de cafea, asa-i? Am si eu o obsesie.

La TEDxCluj o beam fierbinte, peste observatiile si aprecierile dezbatute intre prieteni si cunostiinte. Si noi cunostiie! Evenimentul se prezinta o data ca mediu de transmis idei, apoi ca mediu de socializare fructuoasa.

Ghici peste cine am dat la TEDxCluj? - Geta Ungurean! Hah, draga de ea, peste tot ne intalnim!

Tu ai fost? Ne-am intalnit?

Daca anul acesta nu, anul viitor cu siguranta.

Press Play